Artificial
Intelligence is present everywhere – from chatbots to virtual assistants,
AI is used in day to day activities. Virtual assistants like Siri and Cortana
are helping the users by processing their queries on the internet via voice.
They are capable of performing the simple task like playing music, setting the
alarm, and providing weather reports. Home assistants like Google home and
Amazon Echo are also offering the users simple activation of home appliances.
AI is slowly but certainly creeping in our daily lives.
The goals of AI are (“Artificial
Intelligence Overview”, 2018) to create expert systems and to implement Human
intelligence in machines. Machine learning a branch of AI which allows the web
applications to adapt by observing and learning from users’ habits,
idiosyncrasies and preferences.
Web
development is a highly popular field as users are always looking for a
rich and personalized content. Nothing is better than hyper-customized user
experience. The web development
companies are facing challenges to move away from the traditional
approaches in web development. Therefore, the need for AI and the related tools
is felt. Automating the web development put less stress on the web developers.
With the involvement of AI in the process, web developers can leave the
cumbersome task on the AI and focus on the value-adding aspects of the web
application development like planning rich user experience, formulating the
design strategies and other related activities. In-fact Human-machine
collaboration can revolutionize the field of web development.
Some companies have already introduced
a DIY website platform like The Grid. This is an AI-powered website designer which automatically
decides the color, theme, and style of your website. The Grid optimizes,
arranges and designs the website according to the preference, theme, and
content. Other AI integrated website builders that were highly talked about
this year are Firedrop, Molly and Wix’s ADI.
There are so many ways by which modern
artificial intelligence solutions can improve the web development:
1.
AI virtual assistants simplifying the
web development – AI can simplify the tedious task of designing basic
layouts and templates of web pages. AI virtual assistants can create
personalized content by asking questions from the website owner.
2.
We analytics with AI – Many web
analytics tools can help you with SEO strategies however only human can
interpret this data. AI can analyze and mine the data from the web analytics
tools and can generate ideas to eliminate the irregularities in the architecture
of the website. It can also highlight the bad content from the SEO point of
view.
3. AI web development provides superior
end-user experience – Chatbots can
take care of the customers’ queries. A chatbot integrated with AI can simulate
the real conversations by learning from the past conversation and adopting the
responses and actions accordingly. These chatbots can respond to the queries
and comment on the blog posts along with providing real-time assistance.
Future of web design with AI
There are so many things that AI can
offer to different industries, and web
designing is not untouched. AI can do tedious tasks in web designing which
will relieve the designers from making a website from scratch. It can analyze
the content and user preferences to personalize the website. It can assist the
expert and beginner alike, and it can enable a novice to manage their own
website without problems.
• Cognitive
abilities – Artificial Intelligence machines can create designs with their
cognitive abilities. Machines can perceive the surroundings with the help of
sensors and IoT which can be helpful in simulating the fantasy and utilizing it
to build some attractive and eye-catching graphics. Like a human, it can search
the references from the internet to produce some beautiful graphics.
• Context
Apprehension – There is one significant difference between a non-efficient
program and a smart algorithm which is that first one will do the same sequence
of tasks without considering the context. A smart algorithm understands what
the user wants, and it does that by considering the context. Because of the
cognitive capabilities of the Artificial intelligence, it can pick up the color
that will suit the tone of the website and the preference of the user.
• Design
inconsistencies – Most of the website fails because of the design
inconsistency. The inconsistencies are too low to be recognized by the
designers, but it affects the user experience in a very bad manner. Machines
are very useful in picking up the inconsistencies and fixing them. Because of
the unmatched cognitive abilities AI can quickly pick up the inconsistencies
and can fix the issue using the combination of machine learning and context
apprehension abilities.
• Structure
identification – Modern AI can quickly detect the slightest variations in
the images. Images are actually made up of tiny pixels, and each one of them is
responsible for creating an ultimate piece of art. AI can read and
differentiate each pixel in an image. It can identify the object present in the
image by differentiating the pixels in images. Similarly, artificial
intelligence programming can train it to identify different structures on
similar websites.
AI – A boon or bane debate
AI is generating fear among the people
that it will soon replace the human workforce (Beauchamp & Beauchamp,
2018). However, the technology today completely relies on the humans to train
them on what they should do. Google’s AI experiment Quick draw shows how AI guesses
on the past inputs that were created by other people. No matter where we stand
with the technology people still values the human touch. AI cannot work
successfully without human intervention.
Statements by Stephen Hawking and Elon
Musk have created doubts in the mind of people, and they are forced to think
that Artificial Intelligence is going to take away their jobs. We still have a
long way to go before we need to start this debate. As for now, AI is a
completely safe technology, and it’s making the job of the web developers easy
and manageable.
Conclusion
To evolve, we have to accept and
embrace the technological changes which surround AI. AI development is one of
the doorways to the future which may bring a lot of good.
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