Find out what the biggest web design trends will be in 2019.
Staying current on web design trends is crucial to the
success of your website. A lot changes every twelve months in terms of
popularity with visuals, algorithm updates, and best practices.
A website that looks sleek and modern today could look
outdated and cheesy in just a few months’ time. That’s why knowing the difference
between a trend in the industry and a passing fad is so important when designing a website — you want to
ensure that your design will look great for several years and not reminiscent
of a Geocities message board from 1996.
2019 will be all about delivering on user experience: web
design trends will prioritize speed and mobile design, eye-catching simple
designs with asymmetrical layouts, immersive video backgrounds, and more.
Speed
How much time do you think that you get to make a good
impression with a potential customer? If you’re talking about interacting with
them online, you have less than three seconds.
As you can see, a beautiful site is a beautiful site, but if
the design is so data-heavy that it takes too long to download, you could be
losing loads of revenue due to no one sticking around to even look at your
site. Even worse, with the Google Speed Update that went into effect in July
2018, Google has begun prioritizing rankings for sites that load faster than
others, and it’s likely that other search engines are soon to follow. What all
of this means is that as websites need to load faster, so does website
design need to prioritize speed during the design process. Web designers
can’t simply rely on the developer to turn their work into something that will
both look good and rank well — speed needs to be a design parameter.
Flat Design
In 2017, designers and developers began creating clean and
simple websites for better mobile performance. Since then, the number of mobile
searches has gone ever-upward, and mobile-first design for websites is now a
necessity, not just an option. Image-heavy websites load slowly and frustrate
mobile users, as we discussed earlier.
Mobile First
With mobile sites taking priority away from desktop sites,
it’s no wonder that mobile first design has become a trend. Mobile first web
design is about changing the way that websites are designed fundamentally. The
standard used to be that a site would only be designed for a desktop or laptop
computer and a mobile-friendly or mobile responsive design might be added as
well. Mobile first design does just the opposite: it starts with designing the
site for the mobile user first before creating a version that will also work
for a desktop user.
Broken Grid/Asymmetrical Layouts
In 2019, web design trends are all about thinking outside
the box, or rather, the grid. Broken grid and asymmetrical designs are leaving
their mark across the web design industry in a big way. In spite of the push
from many web designers towards
flat, fast, minimalist design, there’s also a large contingent of designers
advocating for the fresh, striking look of broken layouts.
When we talk about broken grids or asymmetrical layouts,
this refers to the grid system that has been used for decades on all kinds of
layouts, from web pages to newspapers to print and outdoor ads. A grid system
helps a designer maintain alignment and consistency easily when they are adding
content — images, headlines, copy, calls-to-action — to whatever medium they
are working in, maintaining the structure of the grid in the underlying layout
while generally maintaining symmetry as well.
Shapes
As a middle ground trend between the minimalism of flat
design and the controlled chaos of broken grid lies the trend of geometric
shapes. If you think this refers to simple, Euclidean geometric shapes that you
learned about in middle school such as triangles, hexagons, and circles, then
you’re absolutely right.
Shapes can bridge the gap between flat and broken grid
because of how easily they can be integrated to a design. Simple geometric
shapes with bright colors can create interesting edges and load quickly while
still being engaging. Designs that compost shapes with photography and type or
that use shapes to create repeating patterns can result in the dynamism and
depth present in broken grid or asymmetrical layouts.
Single Page Design
Speed and minimalism are the trends that come up again and
again when talking about web
design in 2019, which is a major reason why single page design, also known
as pageless design, has also become a 2019 web design trend. Single page design
is a very descriptive title — it refers to websites that have only one page
instead of multiple service pages or blog articles all neatly arranged under a
siloed hierarchy.
Video Backgrounds
In spite of the minimalist, quick-loading, flat design
trends, video backgrounds are still incredibly popular as a trend going into
2019. You might think with speed being such a huge factor this year that videos
would bog down a site too much, but, interestingly, video backgrounds have been
shown to increase conversions.
Videos are simply more compelling than text or images ever
will be. You’ll likely have seen this trend appear on social media platforms
like Facebook over the last couple of years. Video posts are prioritized over
other kinds of posts. They even made it easier to watch videos by auto-playing
on mute while you scroll through your feed.
Micro-Animations
A subtle but noticeable 2019 trend in web design is micro-animations.
Micro-animations are a powerful way to provide an intuitive and satisfying
experience to your user as they browse your website. This is accomplish through
small animations that help the user understand the site and validate them when
they mouse over or click on an element, such as changing the color of a button
when the cursor moves over it, or a menu expanding when they click on the
hamburger.
In 2019, this technology will continue to be perfected and
incorporated into company websites. Soon, web interactions will become
seamless. Imagine a website that already knows exactly what your customer is
looking for by simply analyzing their past interactions with your web design company. Customer service
via the web is becoming faster and more efficient every day thanks to these new
technologies.
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